Shipping & Logistics

Alliance Shipping: Average Position #42 to #10

A programmatic country-to-country page structure took Alliance Shipping's average Google position from #42 to #10 and organic impressions from 27.5K to over 4.4M in 16 months.

#42 → #10

Average ranking position

27.5K → 4.4M+

Organic impressions

16 months

Timeframe

The challenge

Where Alliance Shipping started

Alliance Shipping needed to capture location-specific search demand across many country and shipping corridor combinations, such as shipping from the UAE to Pakistan or Russia, without building each page by hand.

Our approach

What we did

  • Built a programmatic country-to-country page architecture covering the UAE, Pakistan, Russia and additional shipping corridors.
  • Monitored keyword performance, impressions and ranking position in Google Search Console as the corridor pages were indexed.
  • Prioritized which corridors to optimize next based on that Search Console data.

The outcome

What Alliance Shipping came away with

Alliance Shipping ranked for all of its major target keywords across the shipping and logistics vertical, with corridor pages built from one scalable template.

Deliverables

  • Programmatic country-to-country page architecture
  • Corridor coverage for the UAE, Pakistan, Russia and more
  • Search Console-led optimization priorities

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