Case Studies/Mala Tourism
Outranking Dubai’s Giants in 6 Months
The Background
Mala Tourism is a premier luxury tourism company based in Dubai, offering high-end experiences such as limousine rentals, dhow cruises, desert safaris, private yacht charters, and Burj Khalifa ticket bookings. Their services cater to both international tourists and UAE residents seeking memorable, upscale adventures.
Despite a strong brand and service portfolio, Mala Tourism was facing visibility challenges in one of the world’s most competitive digital spaces: Dubai’s tourism industry. Their website struggled to rank for valuable service-based keywords like “Limo Rental Dubai” and “Dhow Cruise Marina,” while organic traffic remained inconsistent and underwhelming.
The result was limited lead generation through search, with the majority of inquiries coming from paid channels. To change this, Mala partnered with us to develop a performance-focused SEO strategy that would elevate their search presence, attract qualified traffic, and convert visitors into paying customers.
Keyword Strategy: Owning High-Intent Tourism Searches
Rather than diluting efforts across general travel terms, we targeted high-intent, service-specific keywords aligned with Mala’s top offerings.
Core keyword targets included:
Limo Rental Dubai
Dhow Cruise Dubai Marina
Burj Khalifa Ticket Booking
Desert Safari Dubai
Yacht Rental Dubai
This focused keyword set enabled us to build relevance in the areas that mattered most, where users were actively searching for exactly what Mala offers. The goal was not just visibility, but dominance for the highest-value commercial searches in the Dubai tourism space.
The Campaign: A Full-Funnel SEO Strategy
01
SEO Audit & Technical Fixes
We started by identifying and removing technical barriers to organic growth:
✔ Fixed crawl errors and indexing issues that were limiting visibility
✔ Improved mobile usability and overall site performance
✔ Submitted updated XML sitemaps for improved crawlability
✔ Implemented structured data (Service + LocalBusiness schema) to enhance local SEO signals
02
On-Page Optimization & Content Strategy
Each high-priority landing page was overhauled for both SEO and conversions:
✔ Optimized page titles, H1s, meta descriptions, and internal linking structure
✔ Created clean, SEO-friendly URLs and intuitive site navigation
✔ Enhanced page content with strong calls-to-action, booking prompts, and keyword-rich copy
✔ Ensured mobile-first design and fast-loading performance for all key pages
03
Strategic Blog Development
To capture top-of-funnel traffic and support key landing pages, we launched a blog strategy:
✔ Created value-driven content such as “Top Things to Do in Dubai” and “Best Desert Safari Packages”
✔ Incorporated internal links pointing to commercial service pages
✔ Targeted long-tail keywords to attract travel researchers and convert them into buyers
04
High-Quality Link Building & Local Authority
We built Mala’s domain authority through targeted, relevant backlinks and citations:
✔ Secured backlinks from trusted UAE travel blogs and local tourism directories
✔ Built local citations on Dubai-based business platforms to strengthen local SEO
✔ Focused on white-hat link placements from industry-relevant sources
The Results: Visibility → Traffic → Bookings
🚀 101K Clicks | 5.7M Impressions
🚀 2.5X Growth in Organic Visibility
🚀 Page 1 Rankings for High-Intent Tourism Keywords
🚀 Steady Traffic Surge Since Jan 2023
🚀 Boost in CTR & Engagement on Service Pages
The Compounding Effect of SEO
Starting with zero search visibility, MALA has grown into a trusted presence in the tourism industry through strategic SEO. By focusing on high-intent keywords, technical optimization, and valuable content, MALA now consistently attracts organic travel leads without relying on paid ads. As rankings improve and domain authority strengthens, all key performance metrics, clicks, impressions, and user engagement, continue to rise. Today, MALA stands as a recognized name across tourism-related search results, driven by smart SEO execution.
MALA 3X’d Organic Traffic, Ready to Do the Same?
Our power strategy will help you get found easily on top of the searches. We combine quality SEO services to rank your business higher with high-converting paid ads that bring in immediate traffic and leads. An approach that drives results real quick and is built for your brand’s growth.