Case Studies/Alliance Shipping
Zero to 1M – SEO That Moves Global Freight
The Background
Alliance Shipping, a leading freight and logistics company based in Dubai, partnered with Flux SEO Pro to build a powerful organic presence from the ground up. With no existing SEO foundation and a brand-new website, the goal was clear:
Dominate rankings for high-intent logistics queries and generate consistent leads globally.
Operating across multiple freight modes. Ocean, air, and land. Alliance Shipping needed to rank for a wide range of international shipping terms across target markets. The challenge? Build authority, visibility, and traffic in a highly competitive space, starting from zero.
Keyword Strategy: Owning the Global Freight Space
Rather than spreading focus across generic logistics terms, we honed in on transactional, geo-specific keywords with clear buyer intent.
Our strategic keyword focus included:
Shipping from Dubai to UK / China / Iran / Russia
Freight forwarding Dubai
Air & Ocean freight services
Customs clearance UAE
This keyword map allowed us to capture traffic from businesses actively searching for freight solutions, and rank across multiple high-converting verticals.
The Campaign: SEO Built from the Ground Up
01
SEO Launch & Technical Foundation
To enable long-term organic growth, we laid a rock-solid technical foundation for visibility and performance.
✔️ Launched a lightweight, mobile-optimized website
✔️ Implemented a full SEO setup: XML sitemap, robots.txt, schema markup
✔️ Indexed and tracked via Google Search Console
✔️ Built an internal linking structure to strengthen page authority
02
Geo-Targeted Keyword Strategy & Content Development
We mapped keywords across every core service area and location to ensure complete topical coverage.
✔️ Created optimized landing pages for each target region (e.g., Shipping from Dubai to Russia)
✔️ Developed a content calendar of high-value blog topics around freight regulations, customs tips, and international shipping trends
✔️ Built out detailed service page content to improve rankings and conversion
03
Technical SEO Enhancements
To fuel authority and long-term SEO equity, we launched a targeted link acquisition campaign focused on relevance, trust, and editorial quality.
✔ Secured placements on high-authority fashion, startup, and manufacturing blogs
✔ Built white-hat backlinks from industry directories and niche publications
✔ Used keyword-rich, natural anchor text to strengthen topical relevance and ranking power
Result: A surge in domain authority and top-position rankings for our most competitive keywords.
04
Authority & Link Acquisition Campaign
To build trust and improve rankings, we launched a focused authority-building campaign targeting relevant industry sources.
✔️ Acquired backlinks from logistics blogs, trade directories, and regional news outlets
✔️ Built business citations across UAE and Pakistan
✔️ Created support content to increase topical relevance and drive internal links
The Results: A Global SEO Win from Scratch
🚀 1.06M organic impressions in just 6 months — from 0!
🚀 14.9K organic clicks, steadily climbing
🚀 1.4% CTR across core transactional keywords
🚀 Dozens of new page 1 placements across international search markets
Alliance Shipping is now ranking on Google’s page one for global freight terms—and inbound leads are pouring in.
Alliance Shipping now surfaces in Google’s AI Overview and Gemini (ChatGPT)—where decisions are made
Alliance Shipping now appears in Gemini, Google’s AI-powered large language model (LLM), when users search for logistics and freight solutions. This ensures visibility in conversational AI environments, where users are increasingly turning for quick, trusted answers—positioning Alliance Shipping at the forefront of AI-assisted buyer journeys.
Alliance Shipping is now featured in Google’s AI Overview, appearing directly in AI-generated summaries for key freight and logistics queries. This premium placement boosts visibility at the top of search results, even above traditional organic links. It enhances credibility, trust, and click-through rates by positioning Alliance Shipping as a recognized authority in the logistics industry within Google’s next-gen AI-powered search experience.
The Compounding Effect of SEO
With zero visibility at launch, Alliance Shipping is now consistently attracting global leads through SEO. As rankings and authority grow, so do all performance metrics, without increasing ad spend. Alliance Shipping is now a recognized name across international shipping SERPs. thanks to smart targeting, technical precision, and quality content.
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